White Point Creative’s owner and lead designer, Lizzy, currently works out of Fredericksburg but grew up surfing in Charleston, SC. Married to the love of her life, Joe, they live for time outdoors and finding the best brunch spots with their pup Folly.
It’s website upgrade time! When you are thinking about why you need a new website, you are probably wanting to elevate your client’s experience and get more clients! There are specific design principles that are proven to increase conversions from your website. Although hiring a professional web designer might feel like a hit to the piggy bank, it is an investment that will be worthwhile in the long run when it connects you to your dream clients. Luckily, most designers (myself included) offer a budget-friendly option of a template that you can implement yourself if you aren’t ready to invest in a fully custom site. There are pros and cons to consider when deciding whether to purchase a website template or invest in a fully custom site design. We’ve included 3 things to consider when choosing how to move forward with your website design.
We all know that there are times in business when extending the budget or reaching deeper into your business piggy bank is not the best move. I understand the overwhelm of starting and scaling an online business. The amount of ducks we are trying to wrangle and get in a row is exhausting. I am here to tell you, that it is okay if a fully custom website does not rise to the top of the list. There are many instances in fact, where I caution clients in making that investment. You might be thinking I’m crazy but hear me out. There are moments in our business when having a simple less custom website is the smarter move financially.
Yes, a website is a major to-do that needs to happen. But by no means does your website need to be fully custom. Here is where website templates can save the day! Website templates are a lower investment than a fully custom site would be. This lower investment makes it possible to check your website design off your to-do list much sooner than you would if you were still saving for a custom website design. When the time and budget are right, you can always come back to upgrade to a fully custom website.
We might be tempted to DIY your website when we are budget conscious, but it will always pay off to have a professional design strategy working for you! When I build out my templates I do so with as much care and thought as I do my full custom client’s websites. I work up a full strategy with goals and processes for each website template and even share a template of resources with you! I draw up wireframes (aka fancy way of saying a website’s scaffolding) and follow a mini brand guideline I whip up specifically for the website.
Although the custom website design process is more unique to you and your business goals, a strategically designed website template is the perfect first step if you aren’t ready to jump all into the custom design price tag. We spent hours upon hours of time working on designing our website templates to ensure they are attracting leads and converting to paying clients for our users and it will be well worth it over the headache of another DIY project!
Opting to go with the website template option puts the timeline in your control. When a designer is custom designing a website for you, it could take months and months of work to get it just right and ready to launch. With a template, you can decide the speed of completion based on your workload capacity, life events, or impending launches. If it makes the most sense for you to do a little bit each week and launch in 5 months or even a year, that’s A-ok! If you need your website template turned around by next week, that is totally possible with a focused workload and probably some caffeine!) We have actually broken down the streamlined process for you to launch your website template in 5 days and we hold your hand the whole way!
Does this all sound a little overwhelming to you? We get it. If you’d rather have someone do the hard work for you, you can add on our “launch it for me” package where my team will upload your branding, insert your copy, insert your photos, and more! Deciding to update your website (or launch your first one!) can be a big decision and I want to congratulate you on doing your research! Whether you purchase a White Point Creative Website Template or invest in a Custom Designed Website Package, we would love to be along for the ride!