When it comes to branding and entrepreneurship, my journey behind White Point Creative has been shaped by grit, growth, high-quality design, and candid advice.

I recently sat down with client turned business friend, Vicki Pollack, on her entrepreneur podcast Beyond the BS: Real Talk for Digital Entrepreneurs—which belongs on your list of best business podcasts—where I absolutely spill my guts about how I made it to where I am.

🎧 Listen to the full episode of this top business podcast: “From Font Nerd to Agency Owner: Building an Authentic Brand with Lizzy of White Point Creative”

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Why This Conversation Stands Out From Other Business Podcasts

I didn’t have a Disney fairytale path to my current position in business. I was a subpar designer in college with zero clue about how to run a business.

If you’re an aspiring entrepreneur or navigating the ups and downs of running your business, this conversation offers the kind of raw, relatable business advice you won’t get from fluff-filled marketing podcasts.

Vicki Asks Some Great Questions And We Cover The Following:

• “What sparked your entrepreneurial journey?”
• “How has community played a role in your success?”
• “What makes a brand unforgettable?”
• “What’s been the biggest challenge you’ve faced in your business?”
• “What advice would you give to aspiring entrepreneurs?”

“What sparked your entrepreneurial journey?”

That Moment A Professor Tells You, You Don’t Have It

“Honestly, I didn’t start out as someone who had it all figured out. I went to college for graphic design, but I wasn’t exactly a standout student. One moment that changed everything was during my senior year when a professor bluntly told me, ‘This [a project I had just turned in] isn’t going to cut it. You won’t make it with work like this.’ That critique was hard to hear, but it pushed me to level up.”

“After graduating, I started freelancing and working through a creative talent agency, which gave me the chance to collaborate with brands like Puma, Saucony, Keds, JJill, and international agencies.”

“I didn’t have this big cinematic moment where the clouds parted to tell me I was meant to be an entrepreneur. My career started without a clear direction, but I leaned into the support of the amazing people around me who challenged me, cheered me on, and reminded me, ‘You’ve got this.’ That sense of community made all the difference.”

We Need Outside Perspective In Business

This is one of those small business podcast conversations where you’ll hear what actually happens behind the scenes. You’ll hear me talk candidly about how stepping back and gaining perspective helped me shift everything in my business.

“You can’t lead your business from the center of the pool, surrounded by industry noise. To see things clearly, you have to take a step back.“

“Be the lifeguard on the poolside, not the one treading water in chaos. I think too often we’re the ones standing in the center of the pool, looking left, looking right, thinking, I don’t see it. I don’t see it. And it’s like, we need to be the lifeguard.”

“What makes our process special is that we become your front-row cheerleaders. From the very start to the moment we launch, our goal is to ensure our energy lifts you up, just as you’ve been lifting up your own clients.”

“How has community played a role in your success?”

Who’s In Your Front Row?

“I think for me, it was growing up with amazing parents… I think there is something to be said for people who challenge you and cheer you on. My mom always asks, ‘Who are those people in the front row?’ Like those people who will stand up mid-performance, front row, and just clap for you. I think building and putting people in your front row, in your circles, is so important.”

“Because then you have people to run the crazy ideas past, and when you’re down, they’ll stand up and be like, ‘Come on, let’s go.’ They’ll hold you accountable.”

“I mean, I called you [Vicki] the other morning at like 9 a.m. and I was like, ‘Vicki, I have an idea,’ and you’re like, ‘Yeah, tell me.’”

“[I needed] people who would hold me when I cried, pat me on the back, and say, ‘Okay, now go. You’re done self-loathing, go.’ And then they’d cheer me on and celebrate, and pop the champagne with me.”

“What makes a brand unforgettable?”

If you’re a fan of entrepreneur podcasts that get into both the mindset and the strategy of brand building, this part of the episode will hit home.

“Branding is about creating a unique, memorable experience that connects deeply with your audience. It’s not just about colors or logos; it’s about telling a story that people won’t forget and making that story come alive.”

“It’s not about the trends; it’s about [being] timeless. Pour your energy into quality, into experiences that stand out for all the right reasons. Trends fade, but a strong brand will carry you for years.”

My Personal Definition of Branding

“My nerdy definition of branding is: the art of creating a memorable connection by converting a business’s unique promise. Once again, if we get to the fancy words, it’s your USP, your unique selling proposition. And so you’re turning that connection and that story into something unforgettable, something that can be experienced. And I think once again, people get this roadblock when they’re like, ‘But I’m digital.’ Yeah, it’s still an experience.”

“What’s been the biggest challenge you’ve faced in your business?”

“My business sits in my blind spot just like it does for so many other entrepreneurs. That’s why when it came time for our own brand refresh, I outsourced it—even as a refresh expert myself. It’s invaluable to have someone outside your bubble show you perspectives you’d never see on your own.”

“I’ve learned this much about entrepreneurship so far—it’s an unending cycle of growth, evaluation, and reinvention. There’s no final destination, no ‘finished’ brand; it’s all about choosing to level up each time you hit a wall.”

“What advice would you give to aspiring entrepreneurs?”

“Sometimes you have to step back and ask, ‘What’s really working here?’ We can’t get too precious about anything in our business—even the things that feel foundational. If it’s not driving growth or joy, it might be time to burn it and start fresh.”

Be Willing To Burn It Down

“I think we get sometimes too precious about our business. And I think, I don’t remember where I heard it, but recently it’s this idea of like being willing to burn, like being willing to scorch earth, an idea or part of the business or a concept or a product and offer if it’s in the best interest of growth in the business.”

“And I think like, there’s ways to retire offers or simmer and back burner them. Yes, but it’s the willingness to at least be able to burn it if we had to. I think sometimes we get a little too precious. And once again, that front row, that community. If we ask them honestly and give them all the details and all the context and they’re the ones also saying burn it, it’s sign.”

Want More Behind-the-Scenes from a Real Creative Agency Founder?

Whether you’re searching for good business podcasts to grow your brand or need real talk from someone who’s built a six-figure creative agency from scratch, this episode is a must-listen.

🎧 Tune in now to one of the best entrepreneur podcasts:

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📌 Check Out Our Case Study on Vicki’s Project With Us

https://whitepointcreative.com/project-vicki-pollack