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I find most of my clients don’t know what to do with all their amazing goodies like submarks, brand photography, patterns, typography, icons and the like.Today I’ll be addressing the importance of those smaller pieces of your brand and how to really make them shine in some unlikely places! I’ll be using examples from brands […]

BY Lizzy Colombo | November 19, 2019 | Design

Logos and patterns and icons oh my!

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Thanks to our world’s advances, entrepreneurship has never been easier. I’ve heard this a lot recently, “It’s never been a better time to start a business.” I happen to agree with them. But, like every new shiny toy or hot trend, there is a flip side. A side that is rarely told and even less acknowledged.

BY Lizzy Colombo | September 19, 2019 | Business Owners

Entrepreneurship Has Been Glamorized

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Soufflés, chicken pot pie, orzo and leeks, lemon rotisserie, pan seared salmon, chocolate chip cookies. The list goes on and on. I grew up surrounded by amazing home-cooked food and the love that seasons it. My mom never ceased to wow my dad’s and my’s taste buds. Though, some days we were afraid to ask, “What’s […]

BY Lizzy Colombo | February 14, 2019 | Featured

The Story Behind White Point Creative

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Now I know what you’re probably thinking… “I’m just a small time operation.” “Designers and professionals like them, are expensive! I can’t afford that.” “I’m too small or local for anyone to want to work with.” “I don’t really see the need, I’m doing just fine.” These questions pop up time and time again when […]

BY Lizzy Colombo | February 14, 2019 | Featured

Why You Need To Invest In A Pro