Bob & Go

Bob & Go is a full branding campaign for a project restaurant that sells shish-kabobs on a sailboat.
The food is prepared, grilled and sold on a sailboat floating around Charleston, SC. With the target audience beach dwellers, boaters and summer tourists the bright pops of color will stand out when on the water but also give it a fun USA pride because “only in America” would you find a vessel such as this! The tank top and board short combo seemed a natural choice for the “uniforms” of those working aboard along with an easy seller for merchandise. 

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