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CUSTOM BRAND DESIGN

heck yes! let's go

say hello to a booked-out calendar, confidence, and sleeping in on mondays

Does this sound like you?

you're overwhelmed by the diy thing

you're fed up with your ugly half-ass designs

you're tired of not looking credible 

you're sick of late nights in canva

Nobody should be in tears over their logo. I'm here to turn your anxiety into a launch party. Our custom branding packages have been curated to take care of the color and font details so you can focus on transforming lives.

our 4 step approach

launch

Pull the tequila out of the freezer it's time to toast! You are never left in the lurch, you're given a detailed PDF with exactly how to carry out your branding day-to-day.

1:1 video call

No questionnaire's, no homework. Talk directly to me about the vision and goals you have for your business. Yes–those big dreams that make you nervous sweat!

design

We take everything we learn from you and turn strategy into sketches. Let us handle the techy computer stuff. Believe it or not, we love it.

refine

Your package includes multiple rounds of revisions where you provide us feedback. You are in control of the design experience without having to do it yourself.

I'M INTO IT. SIGN ME UP

truth?
I'm obsessed with what I do

truth? I'm obsessed with what I do

We set out to do what other agencies should do: focus on the strategy and heart behind your business. Design isn't just pretty colors and logos–it's the visual representation of your clients experience. We are focused on making your brand attract, inspire, and convert.

I'm here as your #1 fan, built-in hype girl and design expert on a mission to elevate coaches and lifestyle brands. We are ready to collaborate with you to grow your business. 

let's be honest–your bad branding is costing you money and memories. it's past time to book that vacation you've always dreamed of.

you read my mind–tell me more

Invest in your brand's visual presence to transform your business into a voice your audience can trust. Create a loyal base of customers who are obsessed with your results and can't help but share with all their friends.

+ Increase you consistency across all platforms

+ Boost your revenue

+ Finally have confidence in your brand

IT'S TIME TO START

OUTSIDE OF THE OFFICE

IT'S TIME TO START

OUTSIDE OF THE OFFICE

living

living your dream life

your dream life

"Lizzy actually listened to what I had in my mind and paid really great attention to detail. She was able to take the scattered parts I had in my head and make something beautiful with it."

-Miranda from Two Fish Co.

kind words

"I didn't have the direction I needed. Lizzy had a great system setup which made it all painless for me."

"I was overwhelmed and frustrated by my lack of knowledge and skill. I knew if I wanted it done right, I couldn't do it myself. Handing off the design to Lizzy was the best decision I made."

miranda no longer worries about her graphics

"Lizzy blew me away! She truly listened to my vision and made it come to life beautifully."

"I was overwhelmed and frustrated by my lack of knowledge and skill. I knew if I wanted it done right, I couldn't do it myself. Handing off the design to Lizzy was the best decision I made."

-Shay from The Balanced Way Nutrition

shay launched a new program and course with all the time she saved

brand design

make it happen for me

Custom Brand Design Package

+ Custom logo design with 2 alternates
+ Font suite
+ Color palette
+ Two revision rounds
+ Custom pattern

in-depth strategy review

+ 60-minute 1:1 project kickoff video call to discuss your goals, aesthetics, and all the ins and outs of your project.
+ Review of your competition, position in the market, mood board and more, all delivered to you via PDF with a video.

resources included

+ File type guide
+ Social media launch graphics 
+ Brand roll-out checklist
+ Custom video explanation on elements of your brand
+ 10+ page PDF brand guidelines

bussiness collateral

+ Your package includes the custom design of a business item that can be anything from business cards, to a free download, to social media template and more.

brand design

make it happen for me

Branding Basics Package

+ Custom logo design with 1 alternate
+ Font suite
+ Color palette
+ Two revision rounds

in-depth strategy review

+ 60-minute 1:1 project kickoff video call to discuss your goals, aesthetics, and all the ins and outs of your project.
+ Lite review of your competition, position in the market, and mood board, all delivered to you via PDF with a video.

RESOURCES INCLUDED

+ File type guide
+ Social media launch graphics 
+ Brand roll-out checklist
+ Single-page PDF brand guidelines

i'm just starting out

i'm thriving & scaling

Add custom web design to your branding package and save!

We offer two branding packages for optimal flexibility. Whether you are scaling and looking for increased sales or building a solid foundation and need the basics.

Here's what we'll accomplish together

want in?

but branding your business doesn't have to be.

Running a business is hard work

When filling out our form on our contact page, you can provide us with your ideal launch date. All of our packages take a certain amount of time, and we are unable to provide rush jobs. We believe in providing our clients with the highest quality work we have to offer and we wouldn't dream of skimping any part of your project which is why we do not offer rush jobs.

What if I need my project completed in a hurry?

We sure do! Whether you haven't opened your doors or are a pillar in your community, we would love to chat about your project and see how we can come alongside you. 

Do you work with new business owners?

Ready to go for it? Wonderful! Head to our contact page and fill out our form and book a call with Lizzy. We book clients out months in advance so we encourage you to reach out whether you're ready or still have questions, so that you can reserve your spot with a simple downpayment. Don't worry if you don't have all of your ducks in a row, we will work with you on that. 

When should I contact you to book my project? 

Our packages are just a base for building your fully customized brand and web design. We have a list of a la carte options that allow you the ability to add items on that you might specifically need for their business. Book a consultation call to chat more about what options are available to you!

Can I customize your packages to my design needs?

Yes, we do! All clients can add on additional single items or separate packages (like copywriting) to their design package or can contact us at a later time to request a single brand design, page add-on to their website, or other needed material.

Do you offer a la carte services?

We've got you covered. We have a list of talented brand and product photographers that are available for our client's project. If you are in need of a photographer, we will gladly refer you to one of our industry contacts. 

What about photography?

book a call

Absolutely! Here at White Point Creative, we understand that your time and money is not endless and is highly valued. Brand and web design holds a great deal of power over the way your customer's view and interact with your business, services and products. A mark of a truly great brand, is how it visually represents itself. Do you want to be one of the greats? Then make the investment.

Custom design is a big expense—is it worth the investment?

During your onboarding with us you will receive access to a free online tool called Asana. In Asana you will find a rough project timeline as well as tasks for you to complete. You will have amble time and specific instructions to complete all the necessary tasks that we need for your project. Have a question on how to do something? Just write us a comment and we're there to help!

What do I need to prepare for my design project?

We want you to fall in love with your design and we understand sometimes that it takes tweaks to get there. For brand and website design experiences, you will have two complete rounds of revision cycles. Additional revision cycles are available if needed at an additional cost.

How many rounds of edits are included in custom designs?

Branding projects will take 4-6 weeks, and website projects will take 6-10 weeks. Clients that need both branding and a website design project can expect the duration of the project to last 12-16 weeks. Projects may be extended if additional brand materials or website pages are added.

How long can I expect my project to take?

The packages that you see on our services page are our base packages. From those, you have the ability to add-on other packages (such as copywriting or photography direction) as well as pieces like product packaging or merchandise design.

Do you offer smaller packages?

Of course! Your project includes a private Asana board where you get to view your project stepped out. You get to see us check things off the to-do list as we accomplish tasks. You always know what's happening. 

Will you guide me through the process?

book a call

Your final files will be delivered to you via a secure WeTransfer email. You will receive file types including PNG, JPG, PDF, SVG, and EPS. A brand style guide with font information and colors codes will also be provided including Hex, CMYK, RGB color codes. In addition, we will record a final brand walkthrough to present the files, provide insight into using your files, and answer any questions that you might have.

What file types are included in my brand package?

EPS and SVG files are provided to the you upon completion of your project. To edit files you will need Adobe Illustrator to open these file types. The files are editable in that the size or colors can be adjusted; however, the design will not be able to be adjusted. We do not allow clients to edit the designs (outside of color and size) unless a raw, original file is purchased separately.

Are the files that I receive editable?

All final files will be delivered to you directly through a secure WeTransfer email which will contain an online link that allows you to download all of your files. You will have a certain number of days to download your final files. In addition, we recommend saving your files to a USB or external hard drive for safe keeping. Purchased fonts are not included.

How will I receive my final files?

Indeed you do! You get a total of two rounds of revisions where you can request changes having to do with layout, colors, typography and more. The majority of our clients are happy with the first concept presented and usually only want a few tweaks after that.

Do I get revisions?

White Point Creative works off of a single logo concept; so you will be presented with a single concept inside of a fully loaded deck that includes mockups and example imagery. We believe in presenting our best first vs one great concept alongside two mediocre. Don't worry though, you have revisions if you want tweaks.

How many logos am I presented with?

book a call

After you’ve signed filled out a detailed questionnaire, we will chat with you about all items that are needed for your project. This may include, but is not limited to, login information, copywriting, images, and brand elements that we might need if you did not complete a branding experience with White Point Creative.

What should I provide before my website project?

You will be responsible for purchasing your domain and hosting package. We will discuss this further after the questionnaire and contract are approved, and additional guidance will be provided if you need assistance with purchasing your hosting package and domain.

Who purchases my hosting and domain?

We will build your website on a developing domain or White Point Creative ShowIt account, which allows you to see the entire website design in a live format. You are able to see the design throughout our development of the website; however, we only accept feedback after the design has been completed and presented to the you.

Can I access my website while it’s being built?

In every website package, we provide you with access to a custom recorded  teaching session for your website. However, if you would rather not worry about maintaining your website, we would love to continue working with you! At the end of the project, you will be provided with a maintenance form that you can complete and submit to us. If you do decide to maintain your website, you can still always come back to us for website changes or additions if ever needed.

Will I be able to manage my website after it’s complete?

Great question and the answer is: no. We first have you fill out a detailed questionnaire before we move into a process called wireframing. Think of this phase as the rebar to a cement sculpture–it's the internal structure for something beautiful. You will be asked to sign off on the wireframes before we move into the development phase.

Do you go straight to developing my site?

book a call

Most definitely! We work with many small business owners, and we understand that payment plans might work better for your budget, as a brand and website design is truly an investment. With this in mind, we offer different payment plan options that we can chat with you about further on your initial consultation.

Do you offer payment plans?

Although you are purchasing a design experience with us, this cost does not include the cost of hosting, custom email addresses, the domain, the website theme or template, paid fonts or photography. However, we will provide you with details on exactly what needs to be purchased for your project prior to your start date or during your design presentation.

What additional costs might come up?

Very simply! To reserve your spot on our calendar you will send us the first installment of your payment plan or 50% of the total cost (the rest of which will come due before we can hand over final files at the end). 

How do deposits work?

book a call