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Overview

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project

Brand Design

client

Jessica, Founder

what we did

Custom branding, brand strategy, logo design with hand drawn illustrations, pattern, custom iconography, and custom pitch deck.

While at a restaurant with friends, Founder Jessica asked their server for an entirely surprise meal. What they received, was a whole new way to dine.
Partnerships with local restaurants, surprise menu's and only a specific number of tickets available create a FOMO experience like no other.
Jessica's primary logo is a modified version of Roxborough. Clean edges, sharp corners and a classic serif font sets the perfect mood for her events. The secondary mark can be found alone or with extra custom icons surrounding it. Playing off of Roxborough's italic 'f', the submark wields a chef's knife as a cleaver (ha!) way to tie back into the main aspect of her events - the food!