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process

faq

brand quiz

Our approach is artisanal, our process is strategic and our results are as beautiful as they are functional 

To kick off the process we will start with a questionnaire

we do a deep dive into competition, guest experience, touchpoints and online reviews

The discovery process is very detailed and involves intuition combined with information.

We believe in drawing inspiration from all sectors of the creative industry

we present you with a single solution we feel 100% about vs 3-5 half-ass ones.

pull the tequila out of the freezer and give a toast.

01.

Questionnaire

Strategy

02.

Discovery

03.

04.

Sketch + Refine

Presentation

05.

Launch

06.

The Process

You’re Ready To Take The Next Step If...

You have a vision for your brand identity, just need a way to bring it to life.

You can clearly define your target audience and your dream customer.

You are ready for a 110% custom, one-of-a-kind brand designed by a professional.

You are willing to hand over the reigns and not be a helicopter parent.

You are ready to invest into the future of your business.

You are seeking a transformation that will draw a crowd, bring people back and create avid followers.

this sounds like me

01.

Custom Brand Design

A brand at it's most basic is a logo, collection of colors and a set standard. Our package is anything but basic.

02.

Designer For A day

We put in the time, work, research and effort so all you have to do is sleep in on Saturday and sip on some coffee.

03.

What Else We Offer

It doesn't stop at logos and code. We think you'll be pleasantly surprised at the ways we can save you on time, money and Advil.

When filling out our form on our contact page, you can provide us with your ideal launch date. All of our packages take a certain amount of time, and we are unable to provide rush jobs. We believe in providing our clients with the highest quality work we have to offer and we wouldn't dream of skimping any part of your project which is why we do not offer rush jobs.

What if I need my project completed in a hurry?

We sure do! Whether you haven't opened your doors or are a pillar in your community, we would love to chat about your project and see how we can come alongside you. 

Do you work with new business owners?

Ready to go for it? Wonderful! Head to our contact page and fill out our form and book a call with Lizzy. We book clients out months in advance so we encourage you to reach out whether you're ready or still have questions, so that you can reserve your spot with a simple downpayment. Don't worry if you don't have all of your ducks in a row, we will work with you on that. 

When should I contact you to book my project? 

Our packages are just a base for building your fully customized brand and web design. We have a list of a la carte options that allow you the ability to add items on that you might specifically need for their business. Book a consultation call to chat more about what options are available to you!

Can I customize your packages to my design needs?

Yes, we do! All clients can add on additional single items or separate packages (like copywriting) to their design package or can contact us at a later time to request a single brand design, page add-on to their website, or other needed material.

Do you offer a la carte services?

We've got you covered. We have a list of talented food, lifestyle and product photographers that are available for our client's project. If you are in need of a photographer, we will gladly refer you to one of our industry contacts. 

What about photography?

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Absolutely! Here at White Point Creative, we understand that your time and money is not endless and is highly valued. Brand and web design holds a great deal of power over the way your customer's view and interact with your business, services and products. A mark of a truly great brand, is how it visually represents itself. Do you want to be one of the greats? Then make the investment.

Custom design is a big expense—is it worth the investment?

During your onboarding with us you will receive access to a free online tool called Asana. In Asana you will find a rough project timeline as well as tasks for you to complete. You will have amble time and specific instructions to complete all the necessary tasks that we need for your project. Have a question on how to do something? Just write us a comment and we're there to help!

What do I need to prepare for my design project?

We want you to fall in love with your design and we understand sometimes that it takes tweaks to get there. For brand and website design experiences, you will receive one initial concept per page/item followed by two complete rounds of revision cycles. Additional revision cycles are available if needed at an additional cost.

How many rounds of edits are included in custom designs?

Branding projects will take 5-7 weeks, and website projects will take 7-9 weeks. Clients that need both branding and a website design project can expect the duration of the project to last 12-16 weeks. Projects may be extended if additional brand materials or website pages are added.

How long can I expect my project to take?

The packages that you see on our services page are the most basic packages that we offer. From those, you have the ability to add-on other mini packages (such as copywriting or a photoshoot) as well as pieces like product packaging or merchandise design.

Do you offer smaller packages?

Make a list of everything you want to get done for your brand, then start prioritizing! Depending on how many to-do's on your list consider hiring us for another day or on a reoccurring basis!

What is the best way to use Designer For A Day?

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Your final files will be delivered to you via a secure WeTransfer email. You will receive file types including PNG, JPG, PDF, SVG, and EPS. A brand style guide with font information and colors codes will also be provided including Hex, CMYK, RGB color codes. In addition, we will record a final brand walkthrough to present the files, provide insight into using your files, and answer any questions that you might have.

What file types are included in my brand package?

AI, EPS, SVG files are provided to the you upon completion of your project. To edit files you will need Adobe Illustrator to open these file types. The files are editable in that the size or colors can be adjusted; however, the design will not be able to be adjusted. We do not allow clients to edit the designs (outside of color and size) unless a raw, original file is purchased separately.

Are the files that I receive editable?

All final files will be delivered to you directly through a secure WeTransfer email which will contain an online link that allows you to download all of your files. You will have a certain number of days to download your final files. In addition, we recommend saving your files to a USB or external hard drive for safe keeping. Purchased fonts are not included.

How will I receive my final files?

Indeed you do! You get a total of two rounds of revisions where you can request changes having to do with layout, colors, typography and more. The majority of our clients are happy with the first concept presented and usually only want a few tweaks after that.

Do I get revisions?

White Point Creative works off of a single logo concept; so you will be presented with a single concept inside of a fully loaded deck that includes mockups and example imagery. We believe in presenting our best first vs one great concept alongside two mediocre. Don't worry though, you have revisions if you want tweaks.

How many logos am I presented with?

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After you’ve signed filled out a detailed questionnaire, we will chat with you about all items that are needed for your project. This may include, but is not limited to, login information, copywriting, images, and brand elements that we might need if you did not complete a branding experience with White Point Creative.

What should I provide before my website project?

You will be responsible for purchasing your domain and hosting package. We will discuss this further after the questionnaire and contract are approved, and additional guidance will be provided if you need assistance with purchasing your hosting package and domain.

Who purchases my hosting and domain?

We will build your website on a developing domain or White Point Creative ShowIt account, which allows you to see the entire website design in a live format. You are able to see the design throughout our development of the website; however, we only accept feedback after the design has been completed and presented to the client. All feedback will be provided through our online system.

Can I access my website while it’s being built?

In every website package, we provide you with access to a custom recorded  teaching session for your website. However, if you would rather not worry about maintaining your website, we would love to continue working with you! At the end of the project, you will be provided with a maintenance form that you can complete and submit to us. If you do decide to maintain your website, you can still always come back to us for website changes or additions if ever needed.

Will I be able to manage my website after it’s complete?

Great question and the answer is: no. We first have you fill out a detailed questionnaire before we move into a process called wireframing. Think of this phase as the rebar to a cement sculpture–it's the internal structure for something beautiful. You will be asked to sign off on the wireframes before we move into the development phase.

Do you go straight to developing my site?

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Most definitely! We work with many small business owners, and we understand that payment plans might work better for your budget, as a brand and website design is truly an investment. With this in mind, we offer different payment plan options that we can chat with you about further on your initial consultation.

Do you offer payment plans?

Although you are purchasing a design experience with us, this cost does not include the cost of hosting, custom email addresses, the domain, the website theme, paid fonts or photography. However, we will provide you with details on exactly what needs to be purchased for your project prior to your start date or during your design presentation.

What additional costs might come up?

Very simply! To reserve your spot on our calendar you will send us the first installment of your payment plan or 50% of the total cost (the rest of which will come due before we can hand over final files at the end). 

How do deposits work?

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