You’ve spent hours in Canva and Wix learning more than you wanted to know about color codes and web design–when all you really wanted to do is sleep in late, be a present wife, and book that dream vacation after a Target shopping spree.
It’s time to stop watching the competition, with their perfectly manicured Insta feed and gorgeous logo, engage with all of your dream clients with jealous eyes.
A dynamic brand that grows with you, a marketing plan that reflects your vision, and engaging copy that converts inside a website that takes seconds to update with zero code, is within reach.
The 360 Brand is a proven 4 part package built for online coaches and lifestyle brands JUST like you, looking to unlock a consistent flow of dream clients, finally look jaw-dropping AND credible. All the while, confidently raising your rates in less time than it took me to potty train my puppy, Daisy.
Running a business is hard work, but branding and marketing your business doesn’t have to be. It’s time you move your business from surviving to thriving.
A comprehensive appraisal of your business's foundations and goals, audience, positioning, personality, and creative direction, so you can move forward with intention and confidence.
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why you'll love it:
Thoughtfully curated designs, crafted from scratch and presented inside a 20+ page PDF and video walkthrough. Finally, exhale with relief after months or years of ideas finally being set free in a way that feels uniquely authentic to you.
Whether you need to start from zero or just a refresh, we start at a single white point and build upon the 15-point brand strategy audit.
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why you'll love it:
Experience continuous content that connects with dream clients who are ready to buy, and converts them into long-lasting clients-turned-friends. Are you ready for more? More engagement, scroll-stopping content, red-hot leads, and more time back in your schedule? It starts here.
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why you'll love it:
You’ve been told words matter, and we know they are the backbone of any website worth it’s salt. BUT writing copy is extremely time intensive and intricate. To take this off your plate we enlist our brilliant copy expert. She builds upon the 15-point strategy and whips up words that make your leads go, “Oh hell yes! Checkout..”
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why you'll love it:
Reality check: a link in your bio, DIY Wix website, or polished Insta feed is not a sufficient replacement for a curated website that was created with your goals and audience in mind. We get it. Websites can become complicated quickly. You’ve got domains, SEO, templates, code, upkeep, and lots of random advice flying around. We are here to cut through the noise and set you up right.
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why you'll love it:
Book your 1:1 Design Roadmap call with the owner, Lizzy. Select your date and get your 90-minute strategy over coffee chat scheduled. No questionnaires, long forms, or complicated onboarding process.
After our 15-point brand strategy guide, we hold ourselves up in our creative cave with chocolate, a good cocktail, and our favorite playlist. Okay not really. But we do start crafting your brand elements (logos, fonts, colors...etc.) while your copy gets underway.
We present you with a single, fully flushed-out logo concept and work in partnership with you to refine it. Soon after your copy will be ready to review and provide feedback on. Then we repeat the same process with web development and marketing. Present, refine, and approve.
We wrap up the project by celebrating with you on your launch date with social media shout-outs and a little gift in the mail! Oh, and a whoooole bunch of final deliverables in a zip file with how-to's.
Pop the champagne (or pull the tequila out of the freezer–whichever is your style) and let's clink to your success!
"The more I tried to improve my original site the more frustrated I felt. I lacked the knowledge! The moment I knew I never had to open Wix again was such a relief! Lizzy gave me so much time back in my days and so much energy in my brain!"
"It was so obvious the moment we got on our first call. It just made so much sense hiring White Point Creative and I've never regretted it."
But take it from me–a sincere agency owner who has been in this industry for the last 8 years. If you were to hire the same caliber of professionals that I have assembled, individually, then your total price will increase by $7,000+ AND take 3x as long.
Budgets are a real thing and I truly respect that. The 360 Brand is for established businesses, already consistently hitting >$5K months, who are ready to go all in on a tried and true process so they can start hitting $10K, $20K, and even $50K months in profit. If you’re in a piecing-it-all-together phase of business, then The 360 Brand isn’t right for you and we highly recommend seeking the counsel of a business coach to better understand your best next move. Shoutout to our own business coach Laura.
The “it works fine now, I’ll fix it when it’s broken” mindset is not sustainable or growth-focused and we aren’t interested in working with professionals who like to settle. There is a difference between functioning and performing. To function, it simply needs to work. To perform, it needs to outlast, over-deliver, and propel you forward in ways you didn’t think possible. Can you say your logo, website, marketing plan, copy, and SEO are ALL performing? Or just functioning?
You don’t know me (yet) but, I’m a very black-and-white truthful person. So save yourself the trouble, and hours of taking consult calls. Instead, trust me and my team’s collective 23+ years of experience when we say, you can save yourself over $7K by booking with us vs each of these packages individually.
We set out to do what other agencies should do: focus on sustainable strategies (that don’t fall apart in less than a month) and designs that support your long-term goals for your business. Design isn't just pretty colors and logos–it's the visual representation of your client's experience. We are focused on making your brand attract, inspire, and convert.
I realized that business owners, like you, were spending months playing project manager and bouncing around multiple professionals to revamp their brand. I already had friends who were at the top of their industries. So we joined forces under the WPC name.
I'm here as your #1 fan, built-in hype girl, and design expert on a mission to elevate your business. My team and I are ready to work with YOU.
When filling out our form on our contact page, you can provide us with your ideal launch date. All of our packages take a certain amount of time, and we are unable to provide rush jobs. We believe in providing our clients with the highest quality work we have to offer and we wouldn't dream of skimping any part of your project which is why we do not offer rush jobs.
What if I need my project completed in a hurry?
We sure do! Whether you haven't opened your doors or are a pillar in your community, we would love to chat about your project and see how we can come alongside you.
Do you work with new business owners?
Ready to go for it? Wonderful! Head to our contact page and fill out our form and book a call with Lizzy. We book clients out months in advance so we encourage you to reach out whether you're ready or still have questions, so that you can reserve your spot with a simple downpayment. Don't worry if you don't have all of your ducks in a row, we will work with you on that.
When should I contact you to book my project?
Our packages are just a base for building your fully customized brand and web design. We have a list of a la carte options that allow you the ability to add items on that you might specifically need for their business. Book a consultation call to chat more about what options are available to you!
Can I customize your packages to my design needs?
Yes, we do! All clients can add on additional single items or separate packages (like copywriting) to their design package or can contact us at a later time to request a single brand design, page add-on to their website, or other needed material.
Do you offer a la carte services?
We've got you covered. We have a list of talented brand and product photographers that are available for our client's project. If you are in need of a photographer, we will gladly refer you to one of our industry contacts.
What about photography?
Absolutely! Here at White Point Creative, we understand that your time and money is not endless and is highly valued. Brand and web design holds a great deal of power over the way your customer's view and interact with your business, services and products. A mark of a truly great brand, is how it visually represents itself. Do you want to be one of the greats? Then make the investment.
Custom design is a big expense—is it worth the investment?
During your onboarding with us you will receive access to a free online tool called Asana. In Asana you will find a rough project timeline as well as tasks for you to complete. You will have amble time and specific instructions to complete all the necessary tasks that we need for your project. Have a question on how to do something? Just write us a comment and we're there to help!
What do I need to prepare for my design project?
We want you to fall in love with your design and we understand sometimes that it takes tweaks to get there. For brand and website design experiences, you will have two complete rounds of revision cycles. Additional revision cycles are available if needed at an additional cost.
How many rounds of edits are included in custom designs?
Branding projects will take 4-6 weeks, and website projects will take 6-10 weeks. Clients that need both branding and a website design project can expect the duration of the project to last 12-16 weeks. Projects may be extended if additional brand materials or website pages are added.
How long can I expect my project to take?
The packages that you see on our services page are our base packages. From those, you have the ability to add-on other packages (such as copywriting or photography direction) as well as pieces like product packaging or merchandise design.
Do you offer smaller packages?
Of course! Your project includes a private Asana board where you get to view your project stepped out. You get to see us check things off the to-do list as we accomplish tasks. You always know what's happening.
Will you guide me through the process?
Your final files will be delivered to you via a secure WeTransfer email. You will receive file types including PNG, JPG, PDF, SVG, and EPS. A brand style guide with font information and colors codes will also be provided including Hex, CMYK, RGB color codes. In addition, we will record a final brand walkthrough to present the files, provide insight into using your files, and answer any questions that you might have.
What file types are included in my brand package?
EPS and SVG files are provided to the you upon completion of your project. To edit files you will need Adobe Illustrator to open these file types. The files are editable in that the size or colors can be adjusted; however, the design will not be able to be adjusted. We do not allow clients to edit the designs (outside of color and size) unless a raw, original file is purchased separately.
Are the files that I receive editable?
All final files will be delivered to you directly through a secure WeTransfer email which will contain an online link that allows you to download all of your files. You will have a certain number of days to download your final files. In addition, we recommend saving your files to a USB or external hard drive for safe keeping. Purchased fonts are not included.
How will I receive my final files?
Indeed you do! You get a total of two rounds of revisions where you can request changes having to do with layout, colors, typography and more. The majority of our clients are happy with the first concept presented and usually only want a few tweaks after that.
Do I get revisions?
White Point Creative works off of a single logo concept; so you will be presented with a single concept inside of a fully loaded deck that includes mockups and example imagery. We believe in presenting our best first vs one great concept alongside two mediocre. Don't worry though, you have revisions if you want tweaks.
How many logos am I presented with?
After you’ve signed filled out a detailed questionnaire, we will chat with you about all items that are needed for your project. This may include, but is not limited to, login information, copywriting, images, and brand elements that we might need if you did not complete a branding experience with White Point Creative.
What should I provide before my website project?
You will be responsible for purchasing your domain and hosting package. We will discuss this further after the questionnaire and contract are approved, and additional guidance will be provided if you need assistance with purchasing your hosting package and domain.
Who purchases my hosting and domain?
We will build your website on a developing domain or White Point Creative ShowIt account, which allows you to see the entire website design in a live format. You are able to see the design throughout our development of the website; however, we only accept feedback after the design has been completed and presented to the you.
Can I access my website while it’s being built?
In every website package, we provide you with access to a custom recorded teaching session for your website. However, if you would rather not worry about maintaining your website, we would love to continue working with you! At the end of the project, you will be provided with a maintenance form that you can complete and submit to us. If you do decide to maintain your website, you can still always come back to us for website changes or additions if ever needed.
Will I be able to manage my website after it’s complete?
Great question and the answer is: no. We first have you fill out a detailed questionnaire before we move into a process called wireframing. Think of this phase as the rebar to a cement sculpture–it's the internal structure for something beautiful. You will be asked to sign off on the wireframes before we move into the development phase.
Do you go straight to developing my site?
Most definitely! We work with many small business owners, and we understand that payment plans might work better for your budget, as a brand and website design is truly an investment. With this in mind, we offer different payment plan options that we can chat with you about further on your initial consultation.
Do you offer payment plans?
Although you are purchasing a design experience with us, this cost does not include the cost of hosting, custom email addresses, the domain, the website theme or template, paid fonts or photography. However, we will provide you with details on exactly what needs to be purchased for your project prior to your start date or during your design presentation.
What additional costs might come up?
Very simply! To reserve your spot on our calendar you will send us the first installment of your payment plan or 50% of the total cost (the rest of which will come due before we can hand over final files at the end).
How do deposits work?
360 Brand clients are online coaching and lifestyle businesses that are ready for a fresh brand that consistently attracts and converts dream clients without the headache or hustle.
+ You are a seasoned business owner (usually 2+ years)
+ Already consistently hitting $5K months
+ An online coach or lifestyle brand
+ Ready to elevate your brand to match the level of service you want to provide your dream clients
+ Tired of missing opportunities because your online presence isn’t representing you
+ Wanting to book higher-end clients and raise your prices
+ Ready to sit in the driver's seat of a well-oiled (and beautiful) business
+ A go-getter, dreamer, but most importantly action-taker
+ Tired of your bland brand that blends in
+ Ready to fully commit to the process and trust us as professionals
Give me two months, and I'll have you booking out your calendar while cutting back your working hours and sleeping in on mondays.