Some creative types just like to sit in their creative cave all day, trying to make your brand "look cool” while having no idea how to move the profit needle. (Because they don’t see the bigger picture beyond the logo.)
Other creative types are all about helping you get real business results through tested and perfected strategy. So you can be on your way toward bigger launches, shorter work weeks, and the freedom to hire out more tasks you don’t want on your plate.
Yeah. That kind of results-obsessed creative type? That's me 👋
Some creative types just like to sit in their creative cave all day, trying to make your brand "look cool” while having no idea how to move the profit needle. (Because they don’t see the bigger picture beyond the logo.)
Some creative types just like to sit in their creative cave all day, trying to make your brand "look cool” while having no idea how to move the profit needle. (Because they don’t see the bigger picture beyond the logo.)
Other creative types are all about helping you get real business results through tested and perfected strategy. So you can be on your way toward bigger launches, shorter work weeks, and the freedom to hire out more tasks you don’t want on your plate.
But before all that and way before I started working with bold brands like yours, I learned my creativity and execution chops from my mom and dad.
…And I’ve had my work featured in 245 storefronts nationwide, billboards and on NYC Citi Bikes.
I used to create designs for $70 million dollar brands
(I definitely have them to thank for my "creative mind of an artist, strategic brain of a Fortune 500 exec" kinda ways.)
Because what do you get when you mix a film landscape photographer with 23 years in the Army (Dad) with an Army logistical supervisor for tanks and heavy maintenance who knows how to stay more organized than an Ikea (Mom)?
Me, apparently! Lover of texture, devotee of design, and tactical strategist ready to execute your dreams.
Love it: let's chat!
Client features
Brand new Teslas are nice. $300 bottles of champagne are cool. But if I had to read your mind for a sec, I'd guess you're not just in your business for the cold, hard cash.
You want to stand on the corner on a Tuesday in your Lulus waving goodbye to your daughter as she boards the bus. Or enjoy Saturday morning mimosa brunches with your bestie.
And you want to be 110% sure that you're not losing out on money (because you have seamless systems built to make you passive profit) while you sip your afternoon latte.
(And occasional mind reader)
Brand strategist. Website designer. Creative Director.
Part-time therapist?!
Chat with Lizzy
Because from the moment I first founded White Point Creative...once a team of 1, now a team of 10+...I've been on a mission to make your goals my goals too.
Snag a Starbs & settle in for a BFF-level business back-and-forth
All those goals you have that have everything to do with profit
but go well beyond it too?
"Not only did Lizzy go over & above, she made sure she understood me, my offers, and goals."
Laura Higgens
(That's what has gotten me called a part-time therapist by more than a few clients in the past.)
I want to hear about them.
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katie
Wizard of Ops
lindsay
Pro Problem Solver
nikki
Master Designer
aileen
Copy Hot Shot
hana
Narrative Ninja
kristin
Conversion Queen
kelly
Marketing Maestro
lizzy
Owner & Creative Director
missy
Multitasking Master
jenrette
Brand Maven
kelbey
Pixel Perfectionist
kelsey
Copy Nomad
1. Discovery Channel Shark Week
2. Nights out with my girls *clink*
3. Moving my body (run, lift, paddle)
My 3 favorite things:
Graduating Liberty University with a degree in Graphic Design with advanced courses in Typography. I freelanced for major brand names like Saucony and Puma as well as top-tier global agencies. I opened the digital doors to WPC in 2017.
I learned my craft by:
Mimosa
Drink of Choice:
3
Enneagram:
Virginia
Lizzy
Living it up in:
1. Watching movies
2. Crafting or other creative outlets
3. Going to Disneyland
My 3 favorite things:
I received my bachelors in Web Design and Development and went on to spend 6 years with Amy Porterfield as her Senior Graphic Designer.
I learned my craft by:
Brown sugar cold brew
Drink of Choice:
3
Enneagram:
Utah
Living it up in:
Missy
1. Creative outlets away from my screen (puzzles!)
2. Being in the mountains or at the beach
3. Spending time with my family and friends
My 3 favorite things:
Armed with a degree in Web Application with over 10 years of experience with graphic and web design with 5 of those spent in higher education marketing with an emphasis on promotion, illustration and event branding.
I learned my craft by:
Cucumber breeze margarita
Drink of Choice:
9
Enneagram:
Georgia
Living it up in:
Jenrette
1. Relaxing on the couch watching mystery murder docus
2. Strolling around antique stores
3. Going to chill out at a coffee shop
My 3 favorite things:
I graduated University of Alabama with a Bachelor of Arts and have worked in the creative industry ever since. My superpower is in the details: proofreading, reviewing work, and fine tuning.
I learned my craft by:
Caramel iced lattes or mules
Drink of Choice:
2
Enneagram:
Alabama
Living it up in:
Kelbey
1. Red wine
2. Head massages
3. Sauce on anything
My 3 favorite things:
Originally planned to be a vet but took a sharp left turn into writing post-graduation and has worked with marketing agencies ever since!
I learned my craft by:
Caymus Cabernet Sauvignon
Drink of Choice:
4
Enneagram:
TBD #vanlife
Living it up in:
Kelsey
1. Travel, especially to the beach (Kauai is my favorite place to be)
2. An iced latte with almond milk and hazelnut
3. Finding a hidden gem at an antique shop
My 3 favorite things:
I graduated college with a minor in Visual Communications and have professionally designed for over 7 years. I have an uncanny ability to blend organization and creativity to stay ahead of projects.
I learned my craft by:
Iced hazelnut latte or old fashioned
Drink of Choice:
2
Enneagram:
Wisconsin
Living it up in:
Nikki
1. Singing
2. Reading
3. Spending time with my husband
My 3 favorite things:
Tulane University Bachelors of Science in Management with a focus in Marketing. Co-major in Digital Media Productions.
I learned my craft by:
Glass of riesling
Drink of Choice:
2
Enneagram:
California
Living it up in:
Aileen
1. Chihuahuas
2. Reading fiction books
3. Traveling (even better with friends)
My 3 favorite things:
When I was a little girl I would sit my stuffed animals down and give them essay prompts 😆 I obtained my degree in Communications from University of California and transitioned into entrepreneurship in the last few years.
I learned my craft by:
Gin & Tonic with 3 limes
Drink of Choice:
7
Enneagram:
Utah
Living it up in:
Hana
1. At home spa nights
2. Snuggling with my pup Finn!
3. Relaxing at the beach
My 3 favorite things:
Graduating from Montclair State University with a degree in English and Journalism. I’ve been in the digital marketing world for 10 years now, serving a variety of clients throughout the B2B, B2C and nonprofit spaces.
I learned my craft by:
Iced tea in any form
Drink of Choice:
1
Enneagram:
New Jersey
Living it up in:
Kelly
1. Aisles, rows, or stacks of books
2. Lemon poppyseed pound cake
3. When my house is so clean it looks like no one lives here
My 3 favorite things:
An MFA in Creative Writing gave me the foundation before I jumped into copywriting. I love using my action-focused brain to write with value and intention as well as a strong eye on conversion tactics.
I learned my craft by:
Fancy mocktail girlie
Drink of Choice:
9
Enneagram:
Colorado
Living it up in:
Kristen
1. Spending time with my kids and husband
2. Drinking lots and lots of coffee/lattes
3. Finding new projects for my husband and I to do around our house
My 3 favorite things:
I earned my stripes graduating with a double major in Sociology and Psychology which I now use to lovingly herd clients as well as the whole team to stay on track!
I learned my craft by:
Hazelnut oatmilk espresso
Drink of Choice:
1
Enneagram:
Colorado
Living it up in:
Katie
1. Coffee with whipped cream
2. Sunny beach days
3. Sleeping a full 9 hours
My 3 favorite things:
An Elementary Education degree makes me a professional at solving problems efficiently, communicating effectively and having fun while doing it! Plus #momlife so I can do 50 things at once (if you know, you KNOW).
I learned my craft by:
Lavender martini
Drink of Choice:
3
Enneagram:
Minnesota
Living it up in:
Lindsay
Vicki Pollack
They just are the most incredibly supportive, true, just your biggest cheerleaders kind of people."
"All of the fears that entrepreneurs have about delegating, there is not one single thing that Lizzy and her team have ever done, said, or functioned as for me to say ‘I know I shouldn't have delegated!...
💌
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