the story behind

white point creative

Your brand is your art. Your brand is your story. And it should be told in the most impactful way possible. And all parts of your brand should be one cohesive experience. I am here to help tell your story in the most compelling visual form.

I design websites, logos and photograph anything that creates an immersive visual experience for your customers. Whether you’re looking to rebrand, or get your business off the ground, wI will help take the stress of website development and personal identity off your hands and help elevate your business to it’s most beautiful form.

White Point Creative came about from the owner's love of Charleston. White Point Gardens is on the edge of the Charleston peninsula where the Ashely and Cooper Rivers meet and converge with the Atlantic Ocean. 

Long before English settlers stepped foot here the point was covered with miles of oyster shells. Traditionally blue, these oysters were sun-bleached white. When the settlers landed here many moons ago they dubbed the point Oyster Point, years later it was officially changed to White Point. 

All creative endeavors start with an idea and begin on a single white point - whether that be the back of a menu, a napkin or drawing paper. Here at White Point Creative we believe in the power of starting from a single focused thought that blossoms into an entire identity system, website or collection of photographs.

Photo: Station 28.5 Photography

thanks for reading,
Lizzy

values & philosophy

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imagination

I truly believe that imagination can change the world and it can most certainly change your business for the better. Here at White Point Creative I let my imagination run wild so we can see where it will take us.

originality

I believe originality comes from truly understanding. Understanding you, your business, what sets you apart..etc. I think Judy Garland said it best, 

functionality

White Point Creative doesn't just design for the current need, instead I design for what you're striving for. No goal is too lofty, limits are not allowed, just pure passion and a knack for what you do best.

Philosophy

White Point Creative believes in the potential inside all of us and that with imagination, lots of originality, a dose of functionality, some elbow grease and a few late nights, we can get the job done, and done right.

"Always be a first rate version of yourself, instead of a second rate version of somebody else."

Hello! Welcome to White Point Creative, my name is Lizzy and I am so happy you’re here!

As a Charleston girl I have always admired hand-crafted architecture, magnolia’s in May and the small galleries that line the cobblestones of Queen St. I was raised to appreciate hard work and to see the best in people. I started White Point Creative as a way to combine three of my greatest passions: Art, Food & People.

The southern Girl

about lizzy

quick little facts about the owner & lead designer

Chicken & Waffles, especially from Early Bird Diner in Charleston

favorite food?

fast facts

The color changes daily! 

favorite color?

Gilmore Girls with Zoes Kitchen for lunch!

guilty pleasure?

Rock climbing & paddlesports along with brunch

hobbies?

Tea all day long! I have never had a cup of coffee in my life!

tea or coffee?

book my call

Do you have an edible passion but no way
to execute? Book a call!

free, no commitment, 30 minute call