Vicki Pollack is the No-BS New Yorker with a passion for online digital marketing and marketing strategies that empower individuals to create sustainable income streams. She needed a brand identity design that matched her bold, authentic style. Her goal? A cohesive custom brand and user-friendly website optimized for her growing audience of online course creators. She turned to us to make it happen.
The result? Think vibrant colors, playful yet professional vibes, and a design that screams “Vicki.” Her new website isn’t just pretty—it’s user-friendly, functional, and completely aligned with her powerhouse energy. Vicki reflects how she couldn’t be happier, “I finally have branding I’m proud of and a website I actually love sending people to.”
This wasn’t just about making things look nice (though it totally does). It was about creating a system that matches Vicki’s dynamic personality while resonating with her audience. Now, she’s armed with a digital presence that’s as confident and magnetic as she is—and ready to help her clients crush their goals.
Case Study
VIP design days for course deliverables and online course slide decks
custom add ons
15-point brand strategy audit, custom brand strategy, 1-year sustainable marketing blueprint, custom conversion copy, custom Showit web design & advanced SEO booster.
the 360 brand
client
Vicki Pollack, CEO & online marketing strategist
Vicki Pollack
trustworthy / blunt / direct / assertive / outspoken
The overall brand design was inspired by a clean, modern twist on Vicki’s original palette, highlighting an edgy playfulness and vibrant colors.
The colors are bright and bold, tieing in Vicki’s unapologetic and magnetic personality in a new, unexpected way.
Overall Direction
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No creative endeavor can succeed without trust. For Vicki, partnering with our team felt seamless from the beginning. "Lizzy and her team are accepting of where you are while simultaneously holding you to higher standards. I felt comfortable, safe, and just all around in the right hands."
A Trusted Partner That Delivers
A strong brand needs a strong website. We designed her site with website optimization in mind—from smooth navigation to engaging visuals. Her updated site now reflects her professional yet relatable persona while providing an intuitive user experience that turns visitors into loyal followers.
Website Optimization
We revamped Vicki’s color palette into something fresh, vibrant, and uniquely hers. The final brand identity design radiates energy with modern, approachable elements. The bold colors not only stand out but also reflect her confident business approach, creating an identity that demands attention and trust.
A Bold, Magnetic Brand Identity
vicki pollack, the no-bs new yorker
From the start, I felt comfortable, safe, and just all around in the right hands. Their approach made the entire experience seamless, and I felt supported every step of the way. They're just the most incredibly supportive, your biggest cheerleaders kind of people.
"Lizzy and her team are accepting of where you are while simultaneously holding you to higher standards."
