White Point Creative’s owner and lead designer, Lizzy, currently works out of Fredericksburg but grew up surfing in Charleston, SC. Married to the love of her life, Joe, they live for time outdoors and finding the best brunch spots with their pup Folly.
Let’s be honest here, your brand is SO much more than a color, logo, or fancy font. The quote, “Your brand is what other people say about you when you’re not in the room.” by Jeff Bezos is something on repeat in the back of my mind when I’m designing a brand identity or crafting the strategy behind a business.
Your brand is more than just how it looks. It’s also how it makes people feel. And truth be told, poor branding and lack of a professional’s touch is costing you money and memories**.** But not to worry, I’ve got you covered. After reading todays post, you will be able to build your brand on a foundation you can feel confident in for years to come.
The freedom to live your life, in the office, but especially outside of it, the way you want. You want to have a monopoly on making memories, traveling, and spending quality time with your family.
The trajectory of your business is consistently trending upward. This doesn’t mean low or slow season’s never happen. But it does mean you can weather the ups and downs without stress.
You have such a unique and scalable offer that your clients and customers know they can’t get it anywhere else. Therefore, they are willing to invest in you and sing your praises to their friends.
Here are your 6 key elements that build up any successful and reputable brand. It’s extremely important to sit down and think about each of these elements and set your answers in place before moving forward. This will help create a solid framework for you to follow for years to come.
Don’t worry–we have a checklist for you!
What is your why? What problems do you love solving and special skill set for helping others with? Your position in the market will better allow you to create a unique factor that allows you to stand out.
You can’t be everything to everyone. You need to have a very clear understanding of who your target customer is in order to attract your ideal clients and repel the ones that don’t align with your brand.
The personality of your brand will help you connect with your ideal client. Decide how you want your audience to feel when interacting with your brand. Empowered? Inspired? Supported?
How will you communicate all of your unique factors to your dreamy clients? Decide if you will use “I” or “we”, are you going to be professional or chatty? How will you sign off your emails?
This is the fun part where you get to pick out colors, fonts, and beautiful elements to visually represent your brand! A branding ecosystem is more than just a logo, it’s your business cards, patterns, website, submark…etc.
Let’s bring this home! Your marketing is how you promote yourself and services/products to your target audience. Marketing allows you to connect with your audience and build awareness. We believe that where the following overlaps, is where you need to be showing up: what you’re good at (speaking, video, writing…etc.), how your audience likes to learn (watching, listening…etc.), and where do they hangout?
Now that you have the basics to building a thriving online wellness business, you can take the extra step today by booking a 1:1 design roadmap call with us! By booking a roadmap call, you will be able to nail down the best way to move forward and ways to make your dreams a reality. By booking this call we hope to help you wake up to a calendar full of dream clients, email full of sales, and create a schedule you love that allows you the freedom to live your best life outside of work.
I want you to take a moment with me and close your eyes. Imagine what an amazing and comfortable life looks and feels like to you. Now compare that to the life you are currently living. Does the vision and feeling match up? If you said no, or not even close, this is your sign.
Ready to get this thing started? Click below to schedule your call with White Point Creative today! Want to see more from us on all things marketing, brand design, and strategy? Follow us on Instagram.