Overview

Sweet Pea believes in harnessing the power of food as medicine. They are constantly finding fresh and fulfilling ways of nourishment and wellness—so you can be your happiest, healthiest self.

For Sweet Pea's branding, we leaned into the aesthetic that vegetables already posses. In total, we used a collection of vibrant, modern, and delicious-looking illustrations, custom typography, and bold fonts.

Their primary logo is a modern adaptation of their old logo. We used custom typography for the lettering and inserted a little nod to the humble pea by using it as a period at the end of the name.

project

Custom brand, custom illustrations and photography direction

client

Mike + Ryan, Co-Founders

what we did

Full custom branding, custom illustrations, packaging, and photography direction. Website in collaboration with Empowered Ecommerce.